Y. & SONS to Host POP-UP STORE at Hotel Niwa Tokyo!!!

We are excited to announce that Y. & SONS will be holding a POP-UP STORE at Hotel Niwa Tokyo!

At this special summer event, we will feature a curated selection of easy-to-wear items inspired by traditional Japanese craftsmanship, perfect for integrating into everyday life. Highlights include:

• "Yukata" with the ever-popular Jakuchu-inspired patterns, beloved each spring and summer

• Open-collar shirts made from the same fabric as the yukata

• Lightweight, 100% linen "Haori" jackets - breathable and cool for the season

• Samue-style pants made from Awa-shijira, a specialty fabric from Tokushima Prefecture - great as stylish roomwear

We're also offering a wide range of accessories and innerwear, including:

• Custom Henley-neck T-shirts and tank tops created in collaboration with Graphpaper, ideal as underlayers for yukata and kimono

• Popular gift items such as tenugui towels, traditional Japanese footwear, folding fans, and uchiwa fans

[Collaboration Products]

We've also created a special edition of our iconic kinchaku (drawstring pouch), repurposing bed linens and dyeing them in Hotel Niwa Tokyo's signature colors -- Fukagawa-nezu (grayish blue) and Kakishibu (persimmon tannin).

[Event Details]

• Dates: Friday, July 4 - Sunday, July 6

• Time: 10:00 AM - 8:00 PM

• Location: Lobby, Hotel Niwa Tokyo

About Y. & SONS

Established in 2015 with the concept of a "kimono tailor," Y. & SONS blends tradition with innovation, offering a fresh take on Japanese attire. Through collaborations with artisans and brands both in Japan and abroad, we explore new possibilities in kimono styling.

Our mission is to make kimono a part of everyday fashion -- not as something exclusive or bound by nationality or occasion, but as a versatile garment that fits naturally into the modern urban landscape.

We also place great emphasis on creating and curating hats, shoes, bags, coats, and other style elements that pair seamlessly with kimono, allowing for diverse and unconventional styling options not typically seen in traditional Japanese dress.

• Official Website: https://www.yandsons.com/

• Instagram: https://www.instagram.com/yandsons/